Exploring AppFolio Accounting: Features and Insights
Intro
In the realm of property management, mastering the financial aspects is crucial for success. As more property management firms turn to technology for assistance, AppFolio Accounting emerges as a potent solution. This software is designed not just for accountants but also for those who manage properties daily. This analysis aims to present a thorough understanding of the software and how its features can aid businesses.
Software Overview
Software Description
AppFolio Accounting is a cloud-based accounting solution aimed at property management. It combines various functionalities that allow organizations to manage their finances efficiently. This integration is vital for firms that juggle multiple duties, from tenant communication to maintenance requests. One of the standout features is its accessibility; users can manage their accounts from any device with internet access.
Key Features
The software offers several features that enhance its operational efficiency:
- Automated Rent Collections: This feature simplifies the payment process for both tenants and property managers.
- Financial Reporting: The tool provides detailed reports, helping managers to gain timely insights into their financial situations.
- Account Reconciliation: This feature ensures that transactions are accurate and accounted for, reducing discrepancies.
- Integration Options: AppFolio connects seamlessly with various tools, fostering a streamlined workflow.
The blend of these features sets AppFolio apart in the competitive landscape. They cater to both small and large businesses, ensuring that every user can optimize their accounting processes.
User Experience
User Interface and Design
User experience is an essential aspect of AppFolio Accounting. The interface is intuitive and user-friendly. New users can quickly navigate through its functionalities without extensive training. The design focuses on clarity, making essential features easily accessible. This helps to reduce the learning curve that often accompanies new software.
Performance and Reliability
Performance-wise, AppFolio has garnered positive feedback from users. The software runs smoothly, even during peak times, and maintains a high level of reliability. This aspect is critical in property management, where access to financial data needs to be consistent. Users often cite the absence of significant downtimes as a testament to its robustness. Moreover, timely updates and customer support enhance its reliability as a financial tool.
"Efficient performance and superior functionality make AppFolio Accounting a preferred choice for property managers."
In summary, understanding AppFolio Accounting as a tool goes beyond its features. It is about recognizing how it integrates into property management workflows and assists firms in achieving their financial goals. This exploration will continue by addressing potential drawbacks and further detailing user experiences.
Intro to AppFolio Accounting
Understanding AppFolio Accounting is crucial for various stakeholders in property management. This software helps streamline financial operations, making it easier to manage both small and large properties. Users get access to a modern solution designed specifically for property management firms, which can significantly reduce time spent on accounting tasks. Efficient bookkeeping is a vital aspect of any business, especially in property management, where financial accuracy and transparency are necessary.
The article aims to guide both decision-makers and individual users through the landscape of AppFolio Accounting. Each section will examine the unique attributes, advantages, and some limitations of this software. A precise understanding of how these features can meet financial management needs ensures that users can make informed decisions about adopting this tool.
Overview of AppFolio
AppFolio, established in 2006, delivers a comprehensive cloud-based accounting solution for property management. The platform is built around the needs of property managers, integrating various tools designed to enhance workflow and efficiency. One of the standout features of AppFolio is its user-friendly interface, which simplifies complex accounting tasks. This software provides essential functionalities such as handling general ledger entries, managing accounts payable and receivable, and generating financial reports.
Drawing from modern technology, AppFolio uses a cloud infrastructure allowing access from any device with internet connectivity. This means that users can conduct financial operations and access data from their desktops or mobile devices with ease.
Target Audience and Use Cases
The primary audience for AppFolio includes property management companies, real estate investors, and landlords managing multiple properties. With the growing complexity of property management, the need for specialized software has increased significantly. AppFolio serves various use cases that highlight its versatility:
- Small to Medium Property Management Firms: These companies often lack the resources for large-scale software solutions. AppFolio provides an affordable yet comprehensive platform that can scale as the business grows.
- Independent Landlords: Individuals managing rental properties can utilize AppFolio to streamline their financial operations without extensive accounting knowledge.
- Commercial Real Estate Managers: AppFolio handles various property types, including residential, commercial, and mixed-use, meeting diverse management needs.
- Investors: Real estate investors looking for detailed financial reporting can benefit from AppFolio's robust reporting capabilities, ensuring they make informed investment decisions.
In summary, AppFolio Accounting presents a tailored solution for various stakeholders in property management, offering essential tools for effective financial management.
Core Features of AppFolio Accounting
The core features of AppFolio Accounting form a fundamental aspect of its appeal and functionality, especially in the domain of property management. These elements are designed to simplify financial processes, enhance decision-making, and improve operational efficiency. Understanding these features is critical for professionals in the property management field who are seeking reliable tools for their accounting needs.
Accounting and Financial Management
The accounting and financial management capabilities of AppFolio play a central role in its utility.
General Ledger
The General Ledger is the backbone of any accounting software. In AppFolio, it offers a complete record of all financial transactions. This structure allows users to have a clear view of their finances, which is essential for effective financial oversight. One key characteristic of this ledger is its user-friendly interface that simplifies complex accounting tasks. This accessibility makes it a beneficial option for both seasoned accountants and smaller property management firms that may lack extensive accounting expertise.
A unique feature of the General Ledger in AppFolio is its real-time updating capability. Changes can be reflected immediately, promoting a higher level of transparency. A potential disadvantage, however, lies in its dependence on accurate data entry; errors in input can lead to discrepancies in financial reports, creating challenges later.
Accounts Payable
Accounts Payable refers to the obligations a company needs to pay to its creditors. In AppFolio, this feature efficiently manages bills and payments, streamlining the overall payment process. Its ability to automate payment schedules is a notable strength. This reduces the risk of late payments, which can incur additional fees—an appealing factor for any property manager.
A unique aspect of AppFolio's Accounts Payable is its integration with various payment methods, including ACH transfers. This versatility allows for seamless transactions and enhances financial efficiency. However, some users may find the learning curve to be a drawback, especially if they are accustomed to traditional accounting methods.
Accounts Receivable
Accounts Receivable is crucial for tracking incoming payments and ensuring timely collection. AppFolio provides a streamlined mechanism to monitor what tenants owe and when payments are due. This is significant for maintaining cash flow, a vital part of any property management operation.
The key characteristic of AppFolio's Accounts Receivable is its automation of reminders and late fees. This proactive approach can significantly improve collection rates. An advantageous feature is the customized invoicing capabilities, which help in presenting professional invoices familiar to tenants. One downside can be the complexity in setting up these automated systems, which might require initial guidance.
Reporting Capabilities
Understanding the reporting capabilities of AppFolio is essential for effective analysis and strategy. Reports provide insights that can drive business decisions.
Standard Reports
Standard Reports in AppFolio offer a range of pre-designed templates, making it simple to generate essential financial documents. These reports include Balance Sheets and Profit & Loss Statements that allow property managers to assess their financial standing easily. The advantage of this feature is its ability to save time, freeing users from having to design reports from scratch.
However, a potential limitation is that users might find the default templates too rigid and not fully applicable for specific scenarios. Tailored insight might require additional adjustments.
Custom Report Generation
The ability to generate custom reports is an essential feature in AppFolio. This capability allows users to extract detailed data and present it in a format that suits their needs. This flexibility is particularly useful in property management, where different stakeholders may require different insights.
The highlight of Custom Report Generation lies in its drag-and-drop interface, which empowers users to easily create reports from various data dimensions. One drawback to consider is that while the feature is powerful, it may also be a bit overwhelming for new users unfamiliar with advanced reporting techniques.
Integration with Other Tools
Integration with other tools enhances the functionality of AppFolio and ensures seamless financial management.
Third-Party Applications
AppFolio's open architecture allows for integration with numerous third-party applications. This facet is significant for users who depend on various software solutions to manage different aspects of their business. The ability to synchronize data across platforms streamlines operations and reduces manual entry.
The key characteristic of this integration capability is its flexibility, enabling companies to customize their workflows according to their specific needs. However, users must also ensure compatibility, which can sometimes be a challenge, depending on the specific applications involved.
Data Migration
Data migration is a critical element when transitioning to a new accounting system. AppFolio facilitates this process, allowing users to import existing financial data from other systems smoothly. This feature is essential for ensuring continuity and minimizing disruption during the switch.
A notable benefit of AppFolio's data migration service is its supportive resources that guide users through the process. However, users should be aware that without proper backups, there is a risk of data loss during the migration process. Overall, though, its effectiveness in minimizing downtime is commendable.
User Experience and Interface
User experience (UX) and interface design are paramount in determining the effectiveness of any software, and AppFolio Accounting is no exception. The quality of UX can greatly influence user satisfaction, increase productivity, and ultimately drive successful adoption of the software within organizations. A well-designed interface facilitates not only ease of navigation but also efficiency in performing tasks, which is crucial for property management professionals who rely on the software for timely financial reporting and management.
One of the primary benefits of a strong user experience in AppFolio Accounting is its ability to enhance usability. When a user engages with software that is intuitive and user-friendly, they can complete necessary actions swiftly. AppFolio's design aims to streamline complex accounting processes, allowing users to focus more on their core responsibilities rather than struggling with navigation or understanding where specific functions are located. This is especially relevant in high-pressure environments where efficiency is key.
First Impressions and Usability
When users first interact with AppFolio Accounting, their immediate impressions play a vital role in shaping their training and adoption journey. The clean, layout and organized dashboard are designed to present information clearly. Critical functionalities, such as accounting features and reporting tools, are easily accessible from the main interface, which helps new users feel comfortable right from the start.
Moreover, the usability of the platform is bolstered by responsive design elements, allowing tasks to be completed quickly across different functions. The consistent design helps users know what to expect, reducing the cognitive load when performing their daily tasks. The incorporation of search functionalities also allows quick access to reports or account details—an invaluable asset in a busy property management setting.
Here are some key aspects to consider for first impressions and usability:
- Intuitive Navigation: Features are organized logically, which enhances the user's ability to find what they need without excessive clicks.
- Visual Clarity: A simple color palette and unambiguous icons help reduce distractions.
- Error Reduction: Well-designed workflows minimize the potential for mistakes, which is critical in financial management.
Mobile Application Access
In today’s fast-paced world, mobile access to accounting software is a necessity rather than a luxury. AppFolio Accounting recognizes this need and offers a comprehensive mobile application that allows users to manage their financial responsibilities on the go. Mobile access ensures that property managers can respond to urgent matters promptly, regardless of their location.
The mobile app mirrors the functionality of the desktop version, maintaining a consistent user experience. Users can access their accounts, process transactions, and generate essential reports directly from their mobile devices. This flexibility is key for professionals who need to remain productive while away from their desks.
Key features of the mobile application include:
- Real-Time Updates: Users can receive notifications and updates on transactions as they occur, ensuring they stay informed.
- Mobile-Friendly Interface: The app is tailored to mobile users, making it easy to navigate and access necessary functions.
- Document Management: Users can upload and manage documents directly from their phones, facilitating efficient recordkeeping.
Overall, the user experience and interface of AppFolio Accounting reflect a deep understanding of the needs of its audience. The combination of usability principles and mobile access creates a robust platform that empowers users to manage their financial activities effectively.
Pros and Cons of AppFolio Accounting
Understanding the pros and cons of AppFolio Accounting is crucial for potential users. This section will dissect the strengths and limitations of the software, allowing stakeholders to make informed decisions. Knowing both sides helps companies weigh their options based on specific needs and operational contexts. The analysis centers on factors like usability, features, and cost, shaping the decisions of both individual and corporate users.
Strengths
Ease of Use
The ease of use in AppFolio Accounting is one of its standout features. Its intuitive design caters to users of all tech levels. This characteristic is vital for busy property management professionals who may not have extensive accounting backgrounds. New users can navigate the system with relative ease, leading to a smoother onboarding process. The user interface is clean and organized, allowing quick access to essential functions, which is especially beneficial in a fast-paced environment like property management.
Comprehensive Features
Another compelling aspect is its comprehensive features. AppFolio Accounting not only covers basic accounting functions but also includes specialized options for property management. This wide range of functionalities makes it a popular choice for users needing an all-in-one solution. Unique features, such as automated reminders and advanced reporting tools, support effective decision-making. Thus, businesses can respond swiftly to financial queries, increasing operational efficiency.
Effective Property Management
The software truly shines in effective property management. AppFolio integrates seamlessly with property management tasks, streamlining operations that often cause headaches for managers. Its real-time data access across accounting and property management provides a comprehensive view of financial health. This characteristic is essential for making quick decisions, which saves time and reduces error.
Limitations
Learning Curve for New Users
Despite its many advantages, the learning curve for new users can be steep. While the software is designed to be user-friendly, some functionalities might be complex for those entirely new to accounting software. This can deter potential users who might not have the patience or time to learn. New users may struggle initially, which could impact productivity in the short term. Ensuring adequate training and resources is vital to overcoming this barrier.
Pricing Considerations
Pricing is another critical factor to consider. AppFolio Accounting is subscription-based, which may not suit all budgets, especially for small businesses. The cost varies depending on the features selected, and this variability can create confusion when calculating ROI. Understanding the total cost of ownership is key. Users must assess whether the benefits justify the expense, especially in comparison to alternatives.
"Evaluating both the strengths and limitations is essential for potential users to maximize their investment and ensure an effective fit for their organizational needs."
In summary, the pros and cons provide a balanced view of AppFolio Accounting's capabilities. Its strengths, particularly in user-friendly design and comprehensive features, position it as a strong contender in the market. However, potential limitations warrant consideration during the evaluation process.
Cost Structure and Pricing Plans
Understanding the cost structure and pricing plans of AppFolio Accounting is fundamental for decision-makers and users alike. It influences budgeting, forecasting, and ultimately, the financial health of property management firms. Evaluating pricing models allows organizations to align their needs with the appropriate financial outlay.
Understanding Subscription Models
AppFolio Accounting operates on a subscription basis. The subscription plans vary, typically based on the number of units managed, user access levels, and additional features. Users should consider whether the plans include a flat fee, pay-per-user, or a tiered model. Key factors in subscription evaluation include:
- Base Fee: Most plans have a minimum monthly fee, which covers certain basic functionalities.
- Per Unit Costs: Pricing may increase based on the number of rental units or properties added.
- Feature Packages: Some features may be included in premium plans while being unavailable in basic subscriptions. Users often need to consider what functionalities they truly require.
When selecting a plan, it is important to assess not only current needs but also potential growth. Choosing a more comprehensive plan can provide scalability as a firm expands its portfolio.
Evaluating ROI
Return on investment (ROI) is essential to justifying the expense of AppFolio Accounting. Users should evaluate potential cost savings and efficiency gains from utilizing the software. Key aspects of ROI evaluation include:
- Time Savings: Streamlined processes can save teams hours weekly. A breakdown of time resources can reveal how quickly tasks are completed with AppFolio compared to previous methods.
- Operational Efficiencies: The automation provided by the software reduces manual errors and improves accuracy, thereby potentially lowering long-term costs.
- Financial Insights: Real-time reports offer proactive decision-making. Understanding how quickly finances are reconciled and how reports aid in budgeting can demonstrate significant value.
"A sound investment in AppFolio can enhance your workflow, leading to strides in overall productivity."
Customer Support and Resources
Customer support and resources can largely influence the user experience with AppFolio Accounting. For many businesses, effective support translates into smoother operations and timely resolutions of issues. Potential users must know available support options, as these are crucial for minimizing downtime, maximizing software use, and ensuring smooth onboarding. Thus, understanding how AppFolio’s support channels and resources function is key to leveraging the tool effectively.
Support Channels
Email and Live Chat
Email and live chat support are notable support options provided by AppFolio. This allows users to reach out for assistance based on their preference for communication. One of the key characteristics of this option is its availability; users can send inquiries at any time and await responses, which facilitates resolution for non-urgent queries.
A strong point about email and live chat is the immediacy of the latter. Live chat is particularly helpful for users needing quick answers. Real-time communication can be invaluable, especially when faced with troubleshooting during critical tasks. The unique feature of live chat is its ability to connect users with support staff instantly, often leading to quicker solutions.
However, a potential disadvantage could be that, depending on the volume of users seeking help, response times might vary. Some users might prefer phone communication for elaborate issues that require discussion. Overall, email and live chat contribute significantly to extending support accessibility for users of AppFolio Accounting.
Phone Support
Phone support represents another crucial aspect of customer assistance offered by AppFolio. This service provides direct access to a support representative, thus fostering a deeper conversational exchange. One of the defining characteristics of phone support is its personal touch, allowing users to articulate their problems more clearly and receive immediate guidance.
Phone support is beneficial for users who require detailed explanations or face complex issues that are difficult to convey through text. A unique advantage of this support channel is the potential for establishing rapport, which can lead to a more tailored help experience. However, this option often comes with waiting times, which can frustrate users needing urgent assistance. Despite this, phone support remains a solid choice for users looking for thorough explanations and personalized help with AppFolio Accounting.
Learning Materials
Webinars
Webinars offer an interactive learning experience, allowing users to gain insights into AppFolio’s features and best practices. This live format is essential for immediate feedback, letting attendees ask questions during the presentations. One key benefit of webinars is their dynamic nature, connecting users with experts who can provide detailed guidance. These sessions cover various topics, often tailored for different user levels.
A unique feature of webinars is that they typically include visual demonstrations of the software, making it easier for users to grasp complex functionalities. However, a downside could be that they are scheduled events, which means users must align with the timing, which may not be convenient for everyone. Overall, webinars add significant value to the user’s learning journey with AppFolio Accounting.
Documentation and Answers to Common Questionss
Documentation and FAQs serve as essential resources for users who prefer self-directed learning and troubleshooting. The strength of this format lies in the comprehensive guidance provided in written form, allowing users to search for specific questions and refer to detailed articles. Such resources can significantly reduce the need for direct support, enabling users to resolve queries independently.
One unique characteristic of documentation is its always-available nature; users can access information at any time. While it requires self-motivation to find solutions, it offers the benefit of extensive coverage on a wide range of topics concerning AppFolio Accounting. Some disadvantages include the potential for overwhelming users with excessive information, especially if they are not yet familiar with the software’s workings. Nevertheless, well-structured documentation can serve as a powerful ally for users eager to familiarize themselves with the software.
Best Practices for Using AppFolio Accounting
Employing best practices when utilizing AppFolio Accounting can significantly enhance the overall experience and effectiveness of the software. These practices serve as guidelines for users, helping them navigate its features efficiently and maximizing their potential benefits. Understanding the importance of these practices contributes to better financial management and improved operational performance within property management firms.
Setting Up Your Account
Successful implementation of AppFolio Accounting begins with a methodical account setup. This phase is crucial as it lays the foundation for how effectively the software will meet the needs of its users.
- Gather Necessary Information: Before diving into the setup, ensure you have all required information at hand. This includes business registrations, tax codes, and bank details. Accurate data entry is essential to avoid complications later.
- Follow Instructions Closely: AppFolio offers a step-by-step user interface to guide new users through the account creation process. Adhering to these guidelines helps prevent errors that can lead to challenges in property management tasks.
- Customize Settings: Take the time to adjust settings relevant to your specific business model. This includes configuring user permissions, accounting preferences, and profile details tailored for landlord or tenant interactions.
- Train Your Team: Ensure that everyone who will use the software undergoes adequate training. Familiarization with the interface and features enhances user confidence and reduces errors.
Maximizing Features for Efficiency
Once the account is set up, maximizing AppFolio's features becomes essential to derive the most value from the software. Employing efficient strategies can streamline operations, saving time and resources.
- Utilize Integrated Tools: AppFolio provides various integrated tools for accounting, tenant management, and communication. Leveraging these tools can simplify processes, such as tracking expenses and sending automated reminders.
- Set up Recurring Transactions: For regular payments, such as rents or utilities, setting up recurring transactions eliminates the need for manual entries. This feature reduces administrative burden and ensures timely transactions.
- Regularly Review Reports: Make it a practice to review financial reports frequently. AppFolio’s reporting features provide insights into cash flow, expenses, and revenue. Monitoring these reports allows prompt adjustments to strategies, enhancing overall financial health.
- Engage with Customer Support: Should any challenges arise, do not hesitate to utilize AppFolio’s support channels. Contacting customer service for guidance can resolve issues swiftly, allowing for uninterrupted operations.
By adhering to these best practices within AppFolio Accounting, users can substantially improve their property management capabilities, fostering both efficiency and productivity.
User Feedback and Testimonials
User feedback and testimonials play a crucial role in evaluating the effectiveness of AppFolio Accounting. They provide insights into real user experiences, offering valuable perspectives that go beyond basic feature descriptions or marketing claims. Understanding user sentiment can greatly influence potential customers' decisions, guiding them in assessing the application's suitability for their specific needs.
Real-Life Use Cases
Real-life use cases highlight how AppFolio Accounting performs in various scenarios across the property management industry. Users from small property management firms to larger enterprises share their experiences, showcasing diverse applications of the software. One common scenario involves streamlining accounting processes. Users report that AppFolio significantly reduces the time spent on manual tasks. For instance, property managers can automate recurring transactions, which saves hours each month.
Another notable use case centers on reporting capabilities. Users appreciate the intuitive reporting features, allowing for customized financial statements. Many cite how these reports provide deeper insights into property performance. A property management team in Arizona shared how they used AppFolio’s reporting tools to analyze rental income trends, which informed their strategy for pricing and marketing.
As a feedback example, one user stated:
"With AppFolio, we cut our reporting time in half. It becomes easier to focus on growing our business rather than getting lost in spreadsheets."
Comparative Analysis with Competitors
In a competitive landscape, it is vital to compare user feedback on AppFolio Accounting with other software offerings. Customers often express their reasons for choosing AppFolio over competitors like Yardi or Buildium. One of the primary advantages noted is its user-friendly interface. Many users find that AppFolio is easier to navigate compared to other platforms, contributing to quicker onboarding for new employees.
Pricing is another critical element of comparison. Feedback often underscores the balance of cost and features that AppFolio provides. Users feel that while some competing products might offer more customization, AppFolio remains cost-effective for the value it delivers. For instance, while Yardi offers extensive features, many report that its pricing structure can be prohibitive for smaller firms.
An example from a user review states:
"We've tried different property management softwares, but AppFolio's balance of cost and features keeps us committed. We feel like we are getting the tools we need without breaking the bank."
Future Prospects of AppFolio Accounting
The future prospects of AppFolio Accounting are pivotal in understanding the software’s potential trajectory. As property management becomes increasingly complex, the demands on accounting software evolve. The ability of AppFolio to adapt to both technological advancements and shifting market needs will play a crucial role in its sustainability and growth.
Potential Software Updates
Software updates are essential for maintaining relevance in today's fast-paced digital environment. For AppFolio, upcoming updates are expected to enhance usability and introduce features based on user feedback. Focus areas may include:
- User Interface Improvements: Streamlined navigation to make the software more intuitive.
- Advanced Reporting: Tools that enable deeper data analysis and customized reporting options.
- Automated Processes: Enhancements that minimize the manual input required, saving time for users.
Regular updates can solve existing issues, optimize performance, and ensure the software remains competitive with rivals in the market. This evolution not only increases user satisfaction but also builds brand loyalty among property management firms.
Market Trends Impacting Development
Understanding market trends is critical for any software's development strategy. For AppFolio, several trends warrant attention:
- Integration of AI and Machine Learning: Incorporating these technologies can lead to more sophisticated analytics and predictive capabilities, helping users manage properties more effectively.
- Cloud Computing Growth: As remote work becomes standard, the demand for cloud-based solutions rises, making AppFolio’s existing model favorable.
- Regulatory Changes: Ongoing alterations in regulations affecting property management can drive the need for compliance features within the software.
Staying aligned with these trends allows AppFolio to offer pertinent solutions that address current challenges faced by property management professionals.
"The closer a software aligns with user needs stemming from market changes, the more likely it is to succeed long-term."
The End
In the realm of property management, choosing the right accounting software is pivotal. The conclusion of this article serves to reinforce the main themes discussed throughout. AppFolio Accounting encapsulates a suite of features that offer significant benefits, making it a strong contender among competitors. Understanding its capabilities can directly impact decision-making processes for financial management within property management firms.
Summarizing Key Findings
Throughout this examination, key insights about AppFolio Accounting have emerged. The software provides a comprehensive accounting solution, which is critical for real estate professionals. Users noted the intuitive interface, effective reporting tools, and seamless integration with existing systems. Most importantly, the alignment of its features with the needs of property managers shows its relevance.
A notable advantage is its cloud-based architecture. This model allows real-time data access, which is increasingly important in a fast-paced business environment. Users can track financial performance quickly, ensuring informed decision-making. However, attention must be paid to the learning curve faced by new users. As outlined in previous sections, addressing this challenge can enhance the overall user experience.
Making Informed Decisions
Making decisions regarding software adoption requires careful consideration. The insights gained through this article highlight several important factors. Firstly, understanding the total cost of ownership is essential. Future users should assess their specific needs against AppFolio's pricing plans to determine potential ROI.
Additionally, it is crucial to explore available support resources. A robust support system can mitigate challenges arising during the transition to the software. The continuous updating and upgrading of features also indicate a company committed to meeting user needs.
